New York

Brand guidelines

Official logos, colors, type, and usage notes for using Orvelt consistently.

SVG format · four logo files

Logo

Use the full logo when the Orvelt name needs to be clear. Use the mark on its own when space is limited.

SVG · transparent background

Black on light

White on dark

Full logo

Primary wordmark and symbol.

Black on light

White on dark

Symbol mark

For avatars, icons, and compact placements.

Choose the version with enough contrast for the background. Do not recolor either asset.

Colors

A compact palette built around ink, paper, and one clear accent.

Ink

#0A0B0D

Primary dark

Paper

#FFFFFF

Light surface

Cobalt

#3465E9

Accent

Mist

#F5F6F8

Secondary surface

Typography

Use each face for the job it does best: display, reading, or interface detail.

Display

Special Gothic Condensed One

Headlines and brand statements

A clear signal.

Weights: 400

UI sans

Rubik Variable

Body copy, opinions, and product text

Firsthand opinions, made easier to trust.

Weights: 300 · 400 · 500 · 600

Utility

Inter Variable

Navigation, controls, and data

Copy SVG / 24 × 24 px / #3465E9

Weights: 400 · 500 · 600 · 700

Guidelines

Keep the mark recognizable wherever it appears.

clear space

The dashed boundary shows the minimum exclusion zone. Keep type, images, and other marks outside it.

Use it as supplied

Protect the space
Leave clear space around the mark equal to at least one-third of its diameter.
Keep the proportions
Scale the artwork uniformly. Never stretch, squash, or rotate it.
Use enough contrast
Use black on light surfaces and white on dark surfaces.
Skip the effects
Do not add gradients, glows, shadows, outlines, or other treatments.